How do you draw up a business plan for your restaurant?

Opening a restaurant is an ambitious project that requires careful planning. In this article, we’ll guide you through the key steps to creating a successful business plan for your restaurant. So let’s take a look together at “How to create a business plan for your restaurant?”

What are the key steps in drawing up a successful business plan for a restaurant?

It’s a legitimate question. Before you even start thinking about your business plan, you need to think about your restaurant concept. A poorly defined concept will prevent you from making rapid progress on your business plan.

1. Introducing the concept

Describe your restaurant concept. Examples include the type of cuisine, the ambience and decoration, and the elements that make your restaurant unique.

2. Market analysis

Study the competition. You need to identify market opportunities and challenges. You’ll need to determine where you stand in relation to your competitors.

3. Marketing plan

Define your promotional strategies. Think about your communication and loyalty strategy. Your objective is to improve customer loyalty in order to attract and retain target customers.

4. Operational plan

Describe the logistical aspects of your restaurant. We can mention the location, capacity and opening hours. You can also mention procedures for managing personnel and the supply chain for your products. Of course, there are other aspects to consider.

5. Financial plan

Prepare a provisional budget. You’ll need to include start-up costs, investments, projected revenues and expenses, as well as a profitability analysis.

How to write an effective business plan to launch a restaurant?

What is my main goal in opening this restaurant? Here’s a sample of the questions you might ask yourself.

  • Who are my target customers and how will I reach them?
  • How will I stand out from the competition?
  • What are the key success factors for my restaurant?
  • How can I run my business efficiently and profitably?
  • What is my main goal in opening this restaurant?

This is a short list. Many other issues would be on the agenda. You may wonder about loyalty strategies, which are different from marketing strategies. Asking yourself these questions will make it much easier for you to start writing your business plan. Writing a business plan is often a project owner’s bane. Don’t hesitate to call in a specialist.

What tips should you follow to create a winning business plan for your restaurant project?

  1. Be realistic: Evaluate your resources. What are your skills? Is your market knowledge basic or in-depth? It’s important to keep a rational mind when determining the feasibility of your project.
  2. Stay flexible: Adapt to market changes. Don’t be closed to customers’ real needs. Adjust your plan accordingly to stay competitive with your competitors.
  3. Involve expertise: Seek the opinion of a specialist in writing and implementing a restaurant business plan. Contrary to what you may think, you’ll save time and money.
  4. Be precise and detailed: Provide detailed information on every aspect of your project. Your goal is to convince potential investors and partners of the viability of your restaurant.

By following these key steps, you’ll be able to create a robust and compelling business plan for your future restaurant.

The undeniable advantages of a restaurant business plan

A well-designed restaurant business plan offers many advantages for entrepreneurs wishing to open a restaurant. Here are some of the main advantages of a solid business plan:

A clear, structured vision

A well-structured restaurant business plan allows you to define and present your concept in a coherent way. By clarifying and detailing your objectives, you can ensure a higher level of success.

Market and competitor analysis

By studying the market and your competitors, you can identify the opportunities and challenges facing your restaurant. This will enable you to adapt your offer to maximize your success. Don’t ignore your competitors.

Financial planning

A restaurant business plan includes a detailed financial plan. This same financial plan will help you anticipate the main costs inherent in starting up your restaurant. Within it, you’ll mention your sales forecasts, sales and operating expenses. At the end, you’ll have a picture of your project’s profitability.

Marketing strategy

A well-developed restaurant business plan should detail your communication actions. But that’s not all. You’ll need to break down your promotion and loyalty strategies. Again, two different things. The aim is to give you the means to attract and retain a target clientele.

Operational management

A restaurant business plan is a management tool. He will guide you in setting up the logistical aspects of your restaurant. One of the most important aspects is your location. In other words, the location of your future restaurant. Through operational management, you’ll need to consider different ratios, equipment management, cost control and much more.

Attractiveness for investors

A convincing, realistic restaurant business plan increases your chances of obtaining financing. Whether with investors, banks or potential partners. Don’t ignore your business plan. Once completed, it can help you secure potential grants, enter entrepreneurial competitions and perhaps develop and open your second rsetaurant concept.


So, what can we say about “How to make a business plan for your restaurant?” Well, that devising a solid business plan to open a restaurant is essential to ensure the success of your project. As you’ve seen, you need to analyze a number of points in order to make the right decisions. Take the time to draw up your restaurant business plan. It will help you avoid any unpleasant surprises during the process of opening your future restaurant. Its purpose is to help you reduce your risks.

It also demonstrates your determination and desire to create your own business. Your business plan is proof of your ability to structure yourself, because running a business requires a certain amount of structure.

Philippe Bertrand

Founder of the Quebec Restaurant Entrepreneurship Center

  • Master of Restaurant and Hospitality Management
  • Licence Rights-Economy-Management: Creating and taking over a restaurant

You may also be interested in

In Part 2 of the Restaurant Business Plan article, discover the importance of positioning, varied services and location to your success.
Defining your restaurant concept: the crucial first step to a successful business plan.