How can LinkedIn help your restaurant?

Here’s a good question: how can Linkedin help your restaurant? It’s true that LinkedIn is not really in demand, and is even shunned by restaurateurs. Perhaps it’s because we know so little about how this network works. However, restaurateurs would do well to take a closer look at this professional network. So how do you make the most of the network? Let’s take a look together.

๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐˜ ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป ๐—ฝ๐—ผ๐˜‚๐—ฟ๐—ฟ๐—ฎ๐—ถ๐˜ ๐—บ’๐—ฎ๐—ถ๐—ฑ๐—ฒ๐—ฟ?

LinkedIn in Canada now has 5 million subscribers. Montreal ranks second for the city with the most subscribers. There are 500,000 of them. This is a considerable achievement, and one that should be exploited.

To begin with, LinkedIn could prove to be an interesting source of information for your job search. Many people from the catering and hotel industries have posted their profiles. Whether you’re looking to recruit a full-time or part-time employee, you can find staff for special events. Communicating your job offer on LinkedIn allows you first of all to access a qualified professional network. It also allows your job offer to be shared by people who know of others who might be interested.

LinkedIn gives you a tool for your recruitment process with LinkedIn Recruiter. It’s true that you have to pay a monthly subscription fee, but I think the investment could prove worthwhile compared with the cost of your staff turnover. You can also use LinkedIn to talk directly to people interested in your vacancy.

If we were to mention the 7 main benefits of LinkedIn;

Write and submit your job offer,

Have your ad shared by other LinkedIn users,

Sponsor your ad and gain greater visibility with the aim of reaching as many candidates as possible,

Have the opportunity to contact potential candidates who might be interested in your ad,

Contact people directly via what we call InMails.

Build your own community

Write articles related to your specialty.

As you can see, there are a number of advantages to using LinkedIn.

๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐˜ ๐—บ๐—ฒ๐˜๐˜๐—ฟ๐—ฒ ๐—ฒ๐—ป ๐—ถ๐—บ๐—ฎ๐—ด๐—ฒ ๐—บ๐—ผ๐—ป ๐—ฟ๐—ฒ๐˜€๐˜๐—ฎ๐˜‚๐—ฟ๐—ฎ๐—ป๐˜ ๐˜€๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป?

LinkedIn lets you present your image to thousands of users. You can create your own restaurant page free of charge. This gives you a window on thousands of potential customers. Your page will not only establish you as a reference in your field of activity, but also build your brand and reputation. You can broadcast your events and your menu.

LinkedIn offers you the possibility of writing your articles on and distributing them. A way of creating your own blog. LinkedIn can help your restaurant become more visible to a wide range of professionals. Being able to share your services and your menu with thousands of people is already a great way for your restaurant to position itself as a reference. Whether year-round or on special occasions like Valentine’s Day, Easter and more you can stand out and attract attention.

Building a community:

The other great thing about LinkedIn is that you can build up your own community over time. The same community that has its own network to share your events. You can interact with your members, creating a news feed so they can subscribe and receive the latest news from your restaurant. Creating an image means being proactive. Today, to stand out from your future customers and competitors, you have no choice but to be proactive. LinkedIn enables you to increase your visibility, build a recognized brand and, at the same time, boost your sales.

In conclusion:

Here’s how Linkedin can help your restaurant. LinkedIn has its own personality and its own tools. There are many ways to promote your restaurant. LinkedIn could prove an interesting partner in a branding strategy. Think about it.

Philippe Bertrand

Founder of the Quebec Restaurant Entrepreneurship Center

  • Master of Restaurant and Hospitality Management
  • Licence Rights-Economy-Management: Creating and taking over a restaurant

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